The brand is a symbol of young, sexy, and sophisticated style and invites peoples to dream with its iconic and timeless advertising campaigns. As a result the GUESS customer has developed his or her own personal fashion identity, finding a balance between the fantasy of fashion and the reality of life. The GUESS customer, just like GUESS itself, is sexy, strong and chic! Consumers can expect to find men’s, women’s and kids apparel at GUESS Shangri-La. The Men's and Women’s department will house a wide variety of jeans. Trend setting dresses, skirts, tops and t-shirts will be available for women. The kids range will offer clothing under junior boy/girl and toddler boy/girl. The ranges will include jeans, pants, t-shirts for both girls and boys. Dresses and skirts will also be available for girls.