LOVI is on a mission to define a bold Sri Lankan look and share it with the world.For centuries, this land was home to kings and queens, nilames and kumarihamis, and nobles of all race and creed. They developed a style both cosmopolitan and uniquely Sri Lankan. While titles have changed, nobility and dignity still runs through us. LOVI continues this tradition and reminds us that this bygone era is not actually gone at all. The yearning for it is loud and clear. Introducing modern, uniquely Sri Lankan clothing for the authentic, the confident, the graceful, the new royalty––you.