Armani Exchange retails fashion & lifestyle products and is inspired by street-chic culture and dance music; it is targeted as the more accessible Armani Brand. The collection caters to both men & women. The Armani Exchange Men’s collection is devoted to young people who live in big cities. Urban vibes rule and sportswear is redefined to give it a strong, fashionable character. Urban spirit is also reflected in a series of refined pieces, always combined in a casual way for that Armani streetwear elegance. The Women’s collection prefers short dresses which gives a look that’s feminine and fresh.